UNICEF has formed a BE working group comprising staff from PFP and several key National Committee and country office fundraising teams to explore the potential applications of BE principles in their activities. Several areas have been identified as priorities for testing, and work has begun on the development of specific tests that will be implemented across multiple markets.  To support this work and the subsequent analysis and sharing of learnings, we are seeking the support of an Agency with extensive expertise in the field of BE and an excellent track record in advising clients in the application of BE principles to enhance the results from their target audience.