Results of the procurement procedure
Legal Basis:
Directive 2014/24/EU
Section I: Contracting authority
I.1)Name and addressesOfficial name: SPF Economie, PME, Classes moyennes et Energie
National registration number: 0314.595.348_62
Postal address: Rue du Progrès 50
Town: Bruxelles
NUTS code: BE100 Arr. de Bruxelles-Capitale / Arr. Brussel-Hoofdstad
Postal code: 1210
Country: Belgium
Contact person: Budget et Contrôle de Gestion - service achat
E-mail: achat.aankoop@economie.fgov.be
Telephone: +32 22777947
Fax: +32 22775108
Internet address(es):
Main address: https://economie.fgov.be/nl
Address of the buyer profile: https://enot.publicprocurement.be/enot-war/preViewNotice.do?noticeId=441673
I.5)Main activityEconomic and financial affairs
Section II: Object
II.1)Scope of the procurement
II.1.1)Title:
2020/68590/S4/BAT/Mediacampagnes
Reference number: FOD ECO-2022/68590-F03_0
II.1.2)Main CPV code79340000 Advertising and marketing services
II.1.3)Type of contractServices
II.1.6)Information about lotsThis contract is divided into lots: yes
II.1.7)Total value of the procurement (excluding VAT)Value excluding VAT: 30 000 000.00 EUR
II.2)Description
II.2.1)Title:
Lot 1 : réalisation d'un projet global de campagnes de communication en utilisant un large éventail de canaux en ligne et hors ligne
Lot No: 1
II.2.2)Additional CPV code(s)79340000 Advertising and marketing services
II.2.3)Place of performanceNUTS code: BE Belgique / België
II.2)Description
II.2.1)Title:
Lot 2 : réalisation d'un projet global de campagnes de communication en utilisant exclusivement des canaux en ligne
Lot No: 2
II.2.2)Additional CPV code(s)79340000 Advertising and marketing services
II.2.3)Place of performanceNUTS code: BE Belgique / België
II.2)Description
II.2.1)Title:
Lot 3 : réalisation de campagnes de communication, y compris le développement du concept et la réalisation des supports de communication
Lot No: 3
II.2.2)Additional CPV code(s)79340000 Advertising and marketing services
II.2.3)Place of performanceNUTS code: BE Belgique / België
II.2)Description
II.2.1)Title:
Lot 4 : réalisation de vidéo et d'animation
Lot No: 4
II.2.2)Additional CPV code(s)79340000 Advertising and marketing services
II.2.3)Place of performanceNUTS code: BE Belgique / België
Section IV: Procedure
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedureNotice number in the OJ S: 2020/S 250-625280
Section V: Award of contract
Title:
Lot 1 : réalisation d'un projet global de campagnes de communication en utilisant un large éventail de canaux en ligne et hors ligne
A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:22/03/2022
V.2.3)Name and address of the contractorOfficial name: Ogilvy Social Lab SA
National registration number: BE0403525641
Postal address: Cantersteen 47
Town: Bruxelles
NUTS code: BE100 Arr. de Bruxelles-Capitale / Arr. Brussel-Hoofdstad
Postal code: 1000
Country: Belgium
E-mail: emile.vanpopering@ogilvy.com
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Lielens and Partners
National registration number: BE0459374974
Postal address: Rue Henri Evenepoel 9
Town: Schaerbeek
NUTS code: BE100 Arr. de Bruxelles-Capitale / Arr. Brussel-Hoofdstad
Postal code: 1030
Country: Belgium
E-mail: sandra.wille@becoming-group.com
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: At-thetably by DPG Media / FLEXUS nv
Postal address: Koopvaardijlaan 25
Town: Gand
NUTS code: BE234 Arr. Gent
Postal code: 9000
Country: Belgium
E-mail: isabel@at-thetable.be
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: The Oval Office
National registration number: BE0474137582
Postal address: Mechelsesteenweg 271, b10.1
Town: Antwerpen
NUTS code: BE211 Arr. Antwerpen
Postal code: 2018
Country: Belgium
E-mail: line@theovaloffice.be
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)Initial estimated total value of the contract/lot: 16 150 000.00 EUR
Total value of the contract/lot: 25 500 000.00 EUR
V.2.5)Information about subcontracting
Section V: Award of contract
Title:
Lot 2 : réalisation d'un projet global de campagnes de communication en utilisant exclusivement des canaux en ligne
A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:22/03/2022
V.2.3)Name and address of the contractorOfficial name: Ogilvy Social Lab SA
National registration number: BE0403525641
Postal address: Cantersteen 47
Town: Brussel
NUTS code: BE100 Arr. de Bruxelles-Capitale / Arr. Brussel-Hoofdstad
Postal code: 1000
Country: Belgium
E-mail: emile.vanpopering@ogilvy.com
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: AdSomeNoise bv
National registration number: BE 0845.005.996
Postal address: Schipvaartstraat 26
Town: Leuven
NUTS code: BE242 Arr. Leuven
Postal code: 3000
Country: Belgium
E-mail: steven@adsomenoise.com
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: The OVal Office
National registration number: BE 0474 137 582
Postal address: Mechelsesteenweg 271, b10.1
Town: Antwerpen
NUTS code: BE211 Arr. Antwerpen
Postal code: 2018
Country: Belgium
E-mail: line@theovaloffice.be
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Bridgeneers (Absoluut bv)
National registration number: 0867.196.232
Postal address: Vaartdijk 3, bus 601
Town: Wijgmaal
NUTS code: BE242 Arr. Leuven
Postal code: 3018
Country: Belgium
E-mail: info@bridgeneers.be
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)Initial estimated total value of the contract/lot: 570 000.00 EUR
Total value of the contract/lot: 900 000.00 EUR
V.2.5)Information about subcontracting
Section V: Award of contract
Title:
Lot 3 : réalisation de campagnes de communication, y compris le développement du concept et la réalisation des supports de communication
A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:22/03/2022
V.2.3)Name and address of the contractorOfficial name: The Crew SA
National registration number: BE0473402956
Postal address: Avenue Louise 251
Town: Brussel
NUTS code: BE100 Arr. de Bruxelles-Capitale / Arr. Brussel-Hoofdstad
Postal code: 1050
Country: Belgium
E-mail: ldt@thecrew.be
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Ogilvy Social Lab SA
National registration number: BE0403525641
Postal address: Cantersteen 47
Town: Brussel
NUTS code: BE100 Arr. de Bruxelles-Capitale / Arr. Brussel-Hoofdstad
Postal code: 1000
Country: Belgium
E-mail: emile.vanpopering@ogilvy.com
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Lielens and Partners
National registration number: 0459.374.974
Postal address: Rue Henri Evenepoel 9
Town: Schaarbeek
NUTS code: BE100 Arr. de Bruxelles-Capitale / Arr. Brussel-Hoofdstad
Postal code: 1030
Country: Belgium
E-mail: sandra.wille@becoming-group.com
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: AdSomeNoise bv
National registration number: BE 0845.005.996
Postal address: Schipvaartstraat 26
Town: Leuven
NUTS code: BE242 Arr. Leuven
Postal code: 3000
Country: Belgium
E-mail: steven@adsomenoise.com
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)Initial estimated total value of the contract/lot: 950 000.00 EUR
Total value of the contract/lot: 1 500 000.00 EUR
V.2.5)Information about subcontracting
Section V: Award of contract
Title:
Lot 4 : réalisation de vidéo et d'animation
A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:22/03/2022
V.2.3)Name and address of the contractorOfficial name: Sabouge Bvba
National registration number: BE0447.229.089
Postal address: Leuvenstraat 7 bus 1.3
Town: Antwerpen
NUTS code: BE211 Arr. Antwerpen
Postal code: 2000
Country: Belgium
E-mail: koedoe@sabouge.be
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Mediamixer BVBA
National registration number: 0502563334
Postal address: Albert Claessensstraat 5
Town: Hove
NUTS code: BE211 Arr. Antwerpen
Postal code: 2540
Country: Belgium
E-mail: bram@mediamixer.be
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Jack & Charlie
National registration number: 0896.899.117
Postal address: Vaartkom 41/0202
Town: Leuven
NUTS code: BE242 Arr. Leuven
Postal code: 3000
Country: Belgium
E-mail: BRAM.VANDERLINDEN@JAACKANDCHARLIE.BE
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Well Played bvba
National registration number: 0500.804.862
Postal address: Amelia Earhartlaan 17
Town: Sint-Denijs-Westrem
NUTS code: BE234 Arr. Gent
Postal code: 9051
Country: Belgium
E-mail: hello@wellplayed.video
The contractor is an SME: yes
V.2.4)Information on value of the contract/lot (excluding VAT)Initial estimated total value of the contract/lot: 1 330 000.00 EUR
Total value of the contract/lot: 2 100 000.00 EUR
V.2.5)Information about subcontracting
Section VI: Complementary information
VI.5)Date of dispatch of this notice:31/03/2022
http://ted.europa.eu/udl?uri=TED:NOTICE:178155-2022:TEXT:EN:HTML&src=0&tabId=2