In Botswana, the vulnerability of all households, especially those in remote areas, poor parental care practices, as well as inadequate community support structures are viewed as major impediments to preventing and responding to sexual exploitation and abuse. Sexual exploitation and abuse have strong connection with the prevalence of HIV among adolescents in part due to  transactional sex and  further compounded by secrecy which makes it difficult to know the exact magnitude of the problem.  There is a growing concern over increased incidences of child sexual exploitation and abuse in Botswana and COVID-19 pandemic has exacerbated the problem. The last national study on Violence Against Children (VAC) study was conducted in 2016, highlighting the following:

• 9% of girls experienced sexual violence in childhood.
• 28% of girls experienced physical violence in childhood.
• 6% of girls and young women who experienced pressured or physically forced sex reported a resultant pregnancy.
• Among girls who have experienced sexual violence, less than 18% of girls received help.
• 43% of boys experienced physical violence in childhood.
• 6% of boys experienced sexual violence in childhood.
• Among boys who have experienced sexual violence, only 3% of boys received help

Studies have shown that only 10 % of victims of VAC report to police, most incidents remain unreported. In instances where cases are reported, the judicial system is often slow to bring such cases to completion.  In order to address these challenges, UNICEF, Ministry of Local Government and Rural Development and Botswana Police will undertake a national campaign to change norms related to Sexual Exploitation and Abuse (SEA), promote reporting of cases of SEA and expedite judicial processing of SEA cases.

 Therefore, UNICEF would like to engage a creative agency/institution to refresh the E Seng Mo Ngwaneng brand in consultation with children, young people and campaign steering committee by producing the following.

• Refreshed campaign tagline that resonates with young people, children and policy maker
• multimedia content such as posters, leaflets, brochures, Public Spot Announcements for the TV, Radio, and messages for the social media platforms.