Section II: Object
II.1)Scope of the procurement
II.1.1)Title:
ID 2342618 DfE TNI - Advertising and Marketing Services
Reference number: ID 2342618
II.1.2)Main CPV code79340000 Advertising and marketing services
II.1.3)Type of contractServices
II.1.4)Short description:
Following a competition advertised in the Official Journal of the EU on 29/09/2019 the Department for the Economy Tourism NI entered into a contract for the supply and delivery of its marketing and associated services, but due to the impact of Covid-19 the level of support required by the tourism industry has been unprecedented and unforeseen at the time of securing the contract. This contract has 8 months remaining on the initial contract period, with 3 x 12 month options to extend. Therefore, Tourism NI requires a variation to the value of the contract to avoid an imminent change in supplier which would incur substantial inconvenience/duplication of cost, and to ensure continuity of service to cover until 16/02/2024. This will allow sufficient time to retender the contract. Tourism NI wishes to increase the value of the contract by £10,500,000 ex VAT (50% of the original contract value), to cover requirements until 16/02/2024.
Tourism NI is relying on the Regulation 72(1)(c) provision as the need for change could not have been foreseen by a “diligent” Department, the changes do not affect the overall nature of the contract or exceed 50% of the value of the original contract value. Covid-19 could not have been predicted; therefore, these increased requirements could not have been foreseen or accounted for when estimating the contract value at the time of tender. The services provided through the contract will remain in line with those specified at the time of going to tender. The proposed change to the estimated contract value does not exceed this threshold.
II.1.6)Information about lotsThis contract is divided into lots: yes
II.1.7)Total value of the procurement (excluding VAT)Value excluding VAT: 21 000 000.00 GBP
II.2)Description
II.2.1)Title:
Strategic and Lead Creative Agency
Lot No: 1
II.2.2)Additional CPV code(s)79341200 Advertising management services
79341400 Advertising campaign services
79340000 Advertising and marketing services
79341000 Advertising services
II.2.3)Place of performanceNUTS code: UKN Northern Ireland
II.2.4)Description of the procurement:
Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £4m Lot 2: Online Media Services with an estimated contract value of £3m Lot 3: Offline Media Services with an estimated contract value of £6m Lot 4: Design, Marketing and Content Services with an estimated contract value of £8m.
II.2.5)Award criteriaQuality criterion - Name: AC1 Contract Management / Weighting: 8
Quality criterion - Name: AC2 Business Continuity / Weighting: 8
Quality criterion - Name: AC3 Presentation of Marketing Strategy / Weighting: 64
Cost criterion - Name: AC4 Average Hourly Rate / Weighting: 20
II.2.11)Information about optionsOptions: yes
Description of options:
3 options to extend for periods of 1 year each
II.2.13)Information about European Union fundsThe procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description
II.2.2)Additional CPV code(s)79341200 Advertising management services
79341400 Advertising campaign services
79340000 Advertising and marketing services
79341000 Advertising services
II.2.3)Place of performanceNUTS code: UKN Northern Ireland
II.2.4)Description of the procurement:
Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and
delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £4m Lot 2: Online Media Services with an estimated contract value of £3m Lot 3: Offline Media Services with an estimated contract value of £6m Lot 4: Design, Marketing and Content Services with an estimated contract value of £8m.
II.2.5)Award criteriaQuality criterion - Name: AC1 Digital Marketing Strategy / Weighting: 64
Quality criterion - Name: AC2 Contract Management / Weighting: 8
Quality criterion - Name: AC3 Business Continuity / Weighting: 8
Cost criterion - Name: AC4 Average Hourly Rate / Weighting: 20
II.2.11)Information about optionsOptions: yes
Description of options:
3 options to extend for periods of 1 year each
II.2.13)Information about European Union fundsThe procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description
II.2.2)Additional CPV code(s)79341200 Advertising management services
79341400 Advertising campaign services
79340000 Advertising and marketing services
79341000 Advertising services
II.2.3)Place of performanceNUTS code: UKN Northern Ireland
II.2.4)Description of the procurement:
Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and
delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £4m Lot 2: Online Media Services with an estimated contract value of £3m Lot 3: Offline Media Services with an estimated contract value of £6m Lot 4: Design, Marketing and Content Services with an estimated contract value of £8m.
II.2.5)Award criteriaQuality criterion - Name: AC1 Offline Media Strategy / Weighting: 48
Quality criterion - Name: AC2 Audience led / Weighting: 16
Quality criterion - Name: AC3 Contract Management / Weighting: 8
Quality criterion - Name: AC4 Business Continuity / Weighting: 8
Cost criterion - Name: AC5 Media Commission Rebate / Weighting: 10
Cost criterion - Name: AC6 Average Hourly Rate / Weighting: 10
II.2.11)Information about optionsOptions: yes
Description of options:
3 options to extend for periods of 1 year each
II.2.13)Information about European Union fundsThe procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description
II.2.1)Title:
Design, Marketing and Content Services
Lot No: 4
II.2.2)Additional CPV code(s)79341200 Advertising management services
79341400 Advertising campaign services
79340000 Advertising and marketing services
79341000 Advertising services
II.2.3)Place of performanceNUTS code: UKN Northern Ireland
II.2.4)Description of the procurement:
Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and
delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £4m Lot 2: Online Media Services with an estimated contract value of £3m Lot 3: Offline Media Services with an estimated contract value of £6m Lot 4: Design, Marketing and Content Services with an estimated contract value of £8m.
II.2.5)Award criteriaQuality criterion - Name: AC1 Content Commissioning / Weighting: 64
Quality criterion - Name: AC2 Contract Management / Weighting: 8
Quality criterion - Name: AC3 Business Continuity / Weighting: 8
Cost criterion - Name: AC4 Hourly Rates / Weighting: 20
II.2.11)Information about optionsOptions: yes
Description of options:
3 options to extend for periods of 1 year each
II.2.13)Information about European Union fundsThe procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
Section V: Award of contract/concession
Title:
Strategic and Lead Creative Agency
V.2)Award of contract/concession
V.2.1)Date of contract award decision:20/02/2020
V.2.2)Information about tendersThe contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor/concessionaireOfficial name: TRAMWAY INVESTMENT HOLDINGS LIMITED
Postal address: 17 Gilford Road
Town: Dublin
NUTS code: IE Éire / Ireland
Postal code: 4
Country: Ireland
E-mail: susanmcentegart@bbdo.ie
Telephone: +44 12060600
Internet address: https://etendersni.gov.uk/epps
The contractor/concessionaire will be an SME: yes
V.2.4)Information on value of the contract/lot/concession (excluding VAT)Initial estimated total value of the contract/lot/concession: 4 000 000.00 GBP
Total value of the contract/lot/concession: 6 000 000.00 GBP
V.2.5)Information about subcontracting
Section V: Award of contract/concession
V.2)Award of contract/concession
V.2.1)Date of contract award decision:20/02/2020
V.2.2)Information about tendersThe contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor/concessionaireOfficial name: LOUD MOUTH MEDIA LTD
Postal address: Thomas House 14 -16 James Street South
Town: Belfast
NUTS code: UK United Kingdom
Postal code: BT2 7GA
Country: United Kingdom
E-mail: mark@loudmouth-media.com
Telephone: +44 2890997001
Internet address: https://etendersni.gov.uk/epps
The contractor/concessionaire will be an SME: yes
V.2.4)Information on value of the contract/lot/concession (excluding VAT)Initial estimated total value of the contract/lot/concession: 3 000 000.00 GBP
Total value of the contract/lot/concession: 4 500 000.00 GBP
V.2.5)Information about subcontracting
Section V: Award of contract/concession
V.2)Award of contract/concession
V.2.1)Date of contract award decision:20/02/2020
V.2.2)Information about tendersThe contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor/concessionaireOfficial name: MAMMOTH DESIGN CONSULTANTS LTD
Postal address: 84-94 Great Patrick Street
Town: Belfast
NUTS code: UK United Kingdom
Postal code: BT1 2LU
Country: United Kingdom
E-mail: sara.magee@mammoth.com
Telephone: +44 2890240250
Internet address: https://etendersni.gov.uk/epps
The contractor/concessionaire will be an SME: yes
V.2.4)Information on value of the contract/lot/concession (excluding VAT)Initial estimated total value of the contract/lot/concession: 6 000 000.00 GBP
Total value of the contract/lot/concession: 9 000 000.00 GBP
V.2.5)Information about subcontracting
Section V: Award of contract/concession
Title:
Design, Marketing and Content Services
V.2)Award of contract/concession
V.2.1)Date of contract award decision:20/02/2020
V.2.2)Information about tendersThe contract has been awarded to a group of economic operators: no
V.2.3)Name and address of the contractor/concessionaireOfficial name: TRAMWAY INVESTMENT HOLDINGS LIMITED
Postal address: 17 Gilford Road
Town: Dublin
NUTS code: IE Éire / Ireland
Postal code: 4
Country: Ireland
E-mail: susanmcentegart@bbdo.ie
Telephone: +44 12060600
Internet address: https://etendersni.gov.uk/epps
The contractor/concessionaire will be an SME: yes
V.2.4)Information on value of the contract/lot/concession (excluding VAT)Initial estimated total value of the contract/lot/concession: 8 000 000.00 GBP
Total value of the contract/lot/concession: 12 000 000.00 GBP
V.2.5)Information about subcontracting