Section I: Contracting authority
I.1)Name and addressesOfficial name: National Procurement Service (Welsh Government)
Postal address: T’yr Afon, Bedwas Road
Town: Caerphilly
NUTS code: UKL Wales
Postal code: CF83 8WT
Country: United Kingdom
E-mail: CommercialProcurement.PeopleCorporate@gov.wales
Telephone: +44 3007900170
Internet address(es):
Main address: https://gov.wales/national-procurement-service
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA27760
I.2)Information about joint procurementThe contract is awarded by a central purchasing body
I.4)Type of the contracting authorityBody governed by public law
I.5)Main activityOther activity: National Contracting Body
Section II: Object
II.1)Scope of the procurement
II.1.1)Title:
NPS Media Buying, Integrated Marketing Campaigns and Public Relations Services Framework
Reference number: NPS-CS-107-20
II.1.2)Main CPV code79340000 Advertising and marketing services
II.1.3)Type of contractServices
II.1.4)Short description:
The National Procurement Service on behalf of the Welsh Public Sector wishes to establish a collaborative Framework Agreement for Media Buying, Integrated Marketing Campaigns and Public Relation Services.
II.1.6)Information about lotsThis contract is divided into lots: yes
II.1.7)Total value of the procurement (excluding VAT)Value excluding VAT: 35 000 000.00 GBP
II.2)Description
II.2.2)Additional CPV code(s)79340000 Advertising and marketing services
79341000 Advertising services
79341200 Advertising management services
79341400 Advertising campaign services
II.2.3)Place of performanceNUTS code: UKL Wales
II.2.4)Description of the procurement:
This Lot will primarily be a function for buying media space and the placing of adverts and Public and Legal Notices in the chosen media, with the provision of basic design and typesetting. The award will be on the basis of a single source supplier for Wales.
II.2.5)Award criteriaQuality criterion - Name: Technical Weighting / Weighting: 400
Cost criterion - Name: Commercial Weighting / Weighting: 600
II.2.11)Information about optionsOptions: no
II.2.13)Information about European Union fundsThe procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:
Grant funding may become available to a Customer Organisations in the future in which event this information will be made available to the Economic Operator
II.2.14)Additional information
II.2)Description
II.2.1)Title:
Integrated Marketing Campaigns and Public Relations Services
Lot No: 2
II.2.2)Additional CPV code(s)79340000 Advertising and marketing services
79341000 Advertising services
79341100 Advertising consultancy services
79341200 Advertising management services
79341400 Advertising campaign services
79342000 Marketing services
79342100 Direct marketing services
79413000 Marketing management consultancy services
79416000 Public relations services
79416100 Public relations management services
79416200 Public relations consultancy services
II.2.3)Place of performanceNUTS code: UKL Wales
II.2.4)Description of the procurement:
This Lot is to provide Customer Organisations access to quality agencies capable of providing creative solutions/advice and campaign management right through from concept creation to execution. Expert advice on appropriate media channels and purchase of media space. Experienced and skilled PR specialists for specific campaigns and ongoing PR support across Wales and the UK. Multiple suppliers will be awarded onto this lot.
II.2.5)Award criteriaQuality criterion - Name: Technical Weighting / Weighting: 800
Cost criterion - Name: Commercial Weighting / Weighting: 200
II.2.11)Information about optionsOptions: no
II.2.13)Information about European Union fundsThe procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:
Grant funding may become available to a Customer Organisations in the future in which event this information will be made available to the Economic Operator
II.2.14)Additional information
Section IV: Procedure
IV.1)Description
IV.1.1)Type of procedureOpen procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing systemThe procurement involves the establishment of a framework agreement
IV.1.8)Information about the Government Procurement Agreement (GPA)The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedureNotice number in the OJ S: 2021/S 090-234522
IV.2.8)Information about termination of dynamic purchasing system
IV.2.9)Information about termination of call for competition in the form of a prior information notice
Section V: Award of contract
Title:
Integrated Marketing Campaigns and Public Relations Services
A contract/lot is awarded: yes
V.2)Award of contract
V.2.1)Date of conclusion of the contract:15/12/2021
V.2.2)Information about tendersNumber of tenders received: 16
Number of tenders received from SMEs: 15
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 16
Number of tenders received by electronic means: 16
The contract has been awarded to a group of economic operators: yes
V.2.3)Name and address of the contractorOfficial name: Ubiquity Group
Postal address: S4C Media Centre, Llanishen
Town: Cardiff
NUTS code: UK United Kingdom
Postal code: CF145DU
Country: United Kingdom
Telephone: +44 2922409703
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: jamjar
Postal address: 39 High Street,
Town: Cowbridge
NUTS code: UKL22 Cardiff and Vale of Glamorgan
Postal code: CF717AE
Country: United Kingdom
Telephone: +44 1446771265
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Golley Slater
Postal address: Wharton Place, Wharton Street
Town: Cardiff
NUTS code: UKL22 Cardiff and Vale of Glamorgan
Postal code: CF101GS
Country: United Kingdom
Telephone: +44 2920388621
Fax: +44 2920228554
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: The Orchard Media and Events Group
Postal address: Priority Business Park, Trade Street
Town: Cardiff
NUTS code: UKL22 Cardiff and Vale of Glamorgan
Postal code: CF105DT
Country: United Kingdom
Telephone: +44 2920100888
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Lynn PR LTD
Postal address: 153 Broadway
Town: Cardiff
NUTS code: UK United Kingdom
Postal code: CF241QH
Country: United Kingdom
Telephone: +44 7767471584
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Freshwater
Postal address: Raglan House, Cardiff Gate Business Park
Town: Cardiff
NUTS code: UK United Kingdom
Postal code: CF238BA
Country: United Kingdom
Telephone: +44 2920304050
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Working Word
Postal address: East Wing, Ivor House, Bridge Street
Town: Cardiff
NUTS code: UKL22 Cardiff and Vale of Glamorgan
Postal code: CF102EE
Country: United Kingdom
Telephone: +44 2920455182
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: BrandContent
Postal address: 27 High Street
Town: Cardiff
NUTS code: UKL22 Cardiff and Vale of Glamorgan
Postal code: CF52DY
Country: United Kingdom
Telephone: +44 2920566220
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Cowshed Communication Ltd
Postal address: 1st Floor, Park House , Greyfriars Road
Town: Cardiff
NUTS code: UKL22 Cardiff and Vale of Glamorgan
Postal code: CF103AF
Country: United Kingdom
Telephone: +44 7971877590
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Equinox
Postal address: 9 Earlswood Road , Cardiff Business Park
Town: Llanishen
NUTS code: UKL Wales
Postal code: CF145GH
Country: United Kingdom
Telephone: +44 2920764100
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: SBW Advertising
Postal address: Cambrian Buildings, Mount Stuart Square
Town: Cardiff
NUTS code: UKL Wales
Postal code: CF105FL
Country: United Kingdom
Telephone: +44 7810798244
The contractor is an SME: yes
V.2.3)Name and address of the contractorOfficial name: Four Communications
Postal address: 20 St Thomas Street,
Town: London
NUTS code: UK United Kingdom
Postal code: SE19BF
Country: United Kingdom
Telephone: +44 2036974349
The contractor is an SME: no
V.2.4)Information on value of the contract/lot (excluding VAT)Initial estimated total value of the contract/lot: 16 000 000.00 GBP
Total value of the contract/lot: 16 000 000.00 GBP
V.2.5)Information about subcontracting