Guided by the findings of the aforementioned KAPB Study and Communications for Behaviour Change Framework and Action Plan, a consultant is being sought to support the development and implementation of a Behaviour Change Communication (BCC) Strategy and Action Plan to support the integration of gender equality and a human rights-based approach in Climate Change and DRR decision making machineries in Jamaica. This consultancy contributes directly to the achievement of EnGenDER project Output 1211 which places focus on providing technical assistance for gender-responsive behavioural analysis within national climate change and disaster recovery coordinating bodies.

The central focus of the proposed BCC Strategy & Action Plan is to drive responsive behavioural change among decision makers within Jamaica’s climate change and disaster recovery agencies. The execution of this consultancy is aligned with Jamaica’s National Policy for Gender Equality (NPGE), which seeks to:

1. “To reduce all forms of gendered discrimination and promote gender equality and social justice.

2. To strengthen institutional mechanisms and develop the skills and tools required to mainstream gender in cultural, social, economic, and political institutions, structures, and systems.

3. To promote sustainable behaviour, change and improve organizational effectiveness and the capacity of public sector entities to develop, implement and monitor gender responsive plans, projects, programmes and policies.