Destination Canada (DC) strives to become an agile, insights-driven organization, with the goal of delivering timely, actionable insights to its internal teams, its partners and the tourism industry at large.

Services and expertise are required from outside organizations for Destination Canada to accelerate its digital marketing, data, and analytical maturity. DC will partner with external consultants to plan and co-create outcome-based deliverables that will continuously deliver value to its internal and external stakeholders within the following key areas:

• Data Strategy and Program Management
• Digital Marketing Automation and Consumer Intelligence
• Data Governance and Privacy
• Data Architecture, Engineering and Analytics Development.