The overall objective of the action is to contribute to democratisation and empower citizens in the Eastern Neighbourhood. The TA services will be focused on capacity development of independent media organisations and journalists. This includes providing tailor-made trainings on subjects like journalist standards, investigative journalism, newsroom and business skills as well as on major EU policy priorities; organise production workshops on different forms of journalism (e.g. TV, video, radio); establish a peer-to-peer exchange programme and network; foster a community of practitioners by organising networking conferences; launch open, transparent thematic content-production calls around political, economic and social issues as well as leisure and entertainment. Themes should fill gaps in local programming mix.