Ireland-Dublin: Advertising and marketing services

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Marketing. Media & PR Ireland-Dublin: Advertising and marketing services

Ireland-Dublin: Advertising and marketing services

Ireland-Dublin: Advertising and marketing services has been closed on 14 Feb 2022. It no longer accepts any bids. For further information, you can contact the National Transport Authority (N/A)

Bellow, you can find more information about this project:

Location: Ireland

General information

Donor:

National Transport Authority (N/A)

Industry:

Marketing. Media & PR

Status:

Closed

Timeline

Published:

24 Dec 2021

Deadline:

14 Feb 2022

Value:

Not available

Contacts

Name:

Niamh Bennett

Phone:

+353 18798300

+353 18886000

Email: [email protected]
[email protected]

Description

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: National Transport Authority
National registration number: N/A
Postal address: Dun Sceine, Iveagh Court, Harcourt Lane
Town: Dublin 2
NUTS code: IE061 Dublin
Postal code: D02 WT20
Country: Ireland
Contact person: Niamh Bennett
E-mail: [email protected]
Telephone: +353 18798300
Internet address(es):
Main address: https://www.nationaltransport.ie/
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1149

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=204447&B=ETENDERS_SIMPLE

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted electronically via: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=204447&B=ETENDERS_SIMPLE

Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

National or federal agency/office

I.5)Main activity

Other activity: Transport

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Provision of Creative Advertising Services

II.1.2)Main CPV code

79340000 Advertising and marketing services

II.1.3)Type of contract

Services

II.1.4)Short description:

The NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop

advertising for placement in general media.

The services will include (but not be limited to):

Campaigns

TV;

Radio (local and national);

Press (local and national);

Out Of Home (small and large format);

Digital (In Apps, on mobile and desktop); and

Social Media.

Strategic and Creative Advertising

Advising NTA and its constituent businesses on marketing and advertising strategy;

Provide information on how best to target our diverse audiences;

Providing creative design and production services, including digital;

Advising on appropriate marketing mix strategy; and

Running promotions as required from time to time.

II.1.5)Estimated total value

Value excluding VAT: 5 500 000.00 EUR

II.1.6)Information about lots

This contract is divided into lots: no

II.2)Description

II.2.2)Additional CPV code(s)

22462000 Advertising material

79341000 Advertising services

79341100 Advertising consultancy services

79341200 Advertising management services

79341400 Advertising campaign services

79341500 Aeral advertising services

79342000 Marketing services

79961100 Advertising photography services

92111200 Advertising, propaganda and information film and video-tape production

92111210 Advertising film production

II.2.3)Place of performance

NUTS code: IE061 Dublin

Main site or place of performance:

Ireland

II.2.4)Description of the procurement:

The NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop

advertising for placement in general media.

The services will include (but not be limited to):

Campaigns

TV;

Radio (local and national);

Press (local and national);

Out Of Home (small and large format);

Digital (In Apps, on mobile and desktop); and

Social Media.

Strategic and Creative Advertising

Advising NTA and its constituent businesses on marketing and advertising strategy;

Provide information on how best to target our diverse audiences;

Providing creative design and production services, including digital;

Advising on appropriate marketing mix strategy; and

Running promotions as required from time to time.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 5 500 000.00 EUR

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24

This contract is subject to renewal: yes

Description of renewals:

The period of the Contract will be for an initial period of 2 years. If the services provided are

deemed to be satisfactory the contract may be renewed twice by the Authority, at its sole

discretion, with the renewal being for a period up to 12 months, for a total maximum contract

duration of 4 years.

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 5

Objective criteria for choosing the limited number of candidates:

Candidates will be checked to ensure that none of the grounds for exclusion are applicable to the candidate and to ensure that the candidate meets all of the pass/fail criteria stated in the procurement documents. Each of the remaining candidates will be awarded marks for their responses to weighted objective criteria questions set out in the procurement documents. Provided that there are sufficient numbers of qualified candidates, the five candidates awarded the highest marks will be invited to submit tenders for the contract.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

As set out in the procurement documents.

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents

III.2)Conditions related to the contract

III.2.2)Contract performance conditions:

As set out in the procurement documents

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes

IV.2)Administrative information

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 13/02/2022

Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes

Estimated timing for further notices to be published:

48 months

VI.2)Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

VI.3)Additional information:

The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers relating to this contract award procedure irrespective of the outcome of the competition, or if the competition is postponed or cancelled. All costs incurred by interested parties in participating in this competition must be borne by them.

Any contract award will be subject to a number of preconditions, including production of a current tax clearance certificate or tax clearance statement from the Revenue Commissioners in Ireland.

The contracting authority may terminate this competition (or any part thereof), change the basis of and the procedures for the bidding process, at any time, or procure the project by alternative means if it appears that the project can thereby be more advantageously procured.

The most economically advantageous or any tender will not automatically be accepted.

Refer to procurement documents for further information.

VI.4)Procedures for review

VI.4.1)Review body

Official name: High Court of Ireland
Postal address: Four Courts, Ground Floor (East Wing), Inns Quay
Town: Dublin
Postal code: D7
Country: Ireland
E-mail: [email protected]
Telephone: +353 18886000
Fax: +353 18886125
Internet address: https://www.courts.ie

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

As set out in S.I. No. 130/2010 European Communities (Public Authorities' Contracts) (Review

Procedures) Regulations 2010 (in particular Regulation 7 thereof)

VI.5)Date of dispatch of this notice:

20/12/2021

http://ted.europa.eu/udl?uri=TED:NOTICE:662156-2021:TEXT:EN:HTML&src=0&tabId=2

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