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31 Jan 2019
03 Jun 2019
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Contract notice
Services
Section I: Contracting authority
Internet address(es):
Main address: https://www.limerick.ie/council
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/103432
Section II: Object
Strategic and Creative Service (Lot 1), Media Buying (Lot 2), Combined Strategic and Media Buying (Lot 3)
The Contracting Authority proposes to engage in a competitive process for the establishment of a Framework Agreement (1 or 2) on the basis of the following lots.
Lot 1: Strategic and Creative Services;
Lot 2: Media Buying Services;
Lot 3: Combined Strategic and Creative and Media Buying Services.
Please refer to the pre-qualification questionnaire for more information.
Strategic and Creative Services
Limerick.
Lot 1: Strategic and Creative Services (Section 1 and 2 of Questionnaire):
To provide a professional service partner to work with Limerick City and County Council, competent to respond to the overarching brand strategy and develop strategic direction and a consequent creative branded advertising approach to promote Limerick as a location for tourism, education and foreign direct investment including, but not limited to:
— understanding each of the markets from where Limerick draws its investors, visitors, students and residents, and developing and refining strategies for the different sector propositions,
— producing high quality creative advertising and communications campaigns for use in all appropriate media,
— identifying and isolating tactical moments that may be used to Limerick’s advantage,
— mapping phases of activity in conjunction with Limerick City and County Council and the media buying agency,
— recommending media strategies to optimise and refine the media spend in each market,
— measuring and optimising the performance of communications against goals.
The successful agency will be required to deliver output which is flexible and useable in all markets and across all media.
The budget for this service is in the region of 250 000 EUR per annum, however this is not a guarantee of the budget for future years.
The maximum duration of the Framework Agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to satisfactory annual review of performance.
For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the Framework Agreement may extend beyond the date of expiry of the agreement.
As set out in the pre-qualification questionnaire.
Media Buying Services
Limerick.
Lot 2: Media Buying Services (Section 1 and 3 of Questionnaire):
To provide a professional service partner to work with Limerick City and Council capable of, but not limited to:
— understanding target audiences in all the target markets,
— advising on the best way to target potential markets,
— purchasing media space on behalf of Limerick City and County Council, and
— media formats will cover
—— TV,
—— radio,
—— outdoor,
—— digital media (a growing emphasis),
—— printed media formats (very small amounts).
The media budget is approximately 300 000 EUR per annum across all markets and media types. However, this is not a guarantee of the budget for future years.
The maximum duration of the Framework Agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to satisfactory annual review of performance.
For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the framework agreement may extend beyond the date of expiry of the agreement.
As set out in the pre-qualification questionnaire.
Combined Strategic Creative and Media Buying
Limerick.
Lot 3: Combined — Strategic and Creative Services and Media Buying Services:
To provide the combined requirements as set out in Lots 1 and 2 above.
The maximum duration of the Framework Agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to satisfactory annual review of performance.
For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the Framework Agreement may extend beyond the date of expiry of the agreement.
As er the pre-qualification questionnaire.
Section III: Legal, economic, financial and technical information
As per pre-qualification questionnaire.
As per tender documents.
Section IV: Procedure
Urgent requirement in order to put brand in place.
Section VI: Complementary information
1) The estimated total value of purchases pursuant to the framework agreement (Lots 1 and 2 combined) is in the region of 1 100 000 EUR (incl. VAT) over the lifetime of the agreement. It is emphasised, however, that this figure is provided strictly for indicative purposes only as there is no guaranteed expenditure under the Framework Agreement.
2) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The Contracting Authority will not accept responsibility for information relayed (or not relayed) via third parties.
3) The numbers invited to tender will be the top five (5) qualifying candidates subject to that number qualifying.
4) This is the sole call for competition for this service.
5) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by Applicants or tenderers.
6) Contract award will be subject to the approval of the competent authorities.
7) The maximum duration of the Framework Agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to satisfactory annual review of performance. For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the Framework Agreement may extend beyond the date of expiry of the agreement.
8) It will be a condition of award that candidates are tax compliant.
9) If for any reason, it is not possible to establish the Framework Agreement or award the initial contract to the designated successful tenderer emerging from this competitive process; the Contracting Authority reserves the right to establish the framework with the next highest scoring tenderer based on the terms advertised at any time during the tender validity period. This shall be without prejudice to the right of the Contracting Authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.
Likewise, if having awarded a contract under the framework, the Framework Member cannot, for whatever reason, deliver the required services to the satisfaction of the Contracting Authority; the Contracting Authority reserves the right to terminate the contract and their membership of the framework and to award the contract and framework membership by mutual agreement to the next highest-ranked tenderer on foot of the original procedure based on the terms advertised, at any time during the framework agreement tender validity period.
10) At its absolute discretion, the Contracting Authority may elect to terminate this procurement process, the Framework Agreement or any contract awarded under the Framework Agreement at any time.
11) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words “or equivalent” will always be appended.
12) Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return fully completed questionnaires in order to avoid the risk of elimination from the competition.
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