UNICEF Thailand has now issued a Request for Proposals reference to LRPS-2020-9164288 in order to identify qualified institution(s) to establish Long Term Arrangement for provision of digital marketing services for Thailand fundraising activities.

The purpose of this assignment is for developing and implementing online marketing activities to effectively acquire regular monthly donors, one-off donors and potential leads for donor conversion activities. The online marketing activities aim to achieve the objectives and reach mass targets through channels such as: SEO, SEM, Google Grant, GDN, Display Ads, Social Media, LINE and TikTok if deemed necessary, adapting any material for the support of offline promotion activities such as television, radio, out of home or event.

 For more details, kindly refer to the attached Terms of Reference

This tender will be run through the UNICEF e-submissions system.

By clicking on the blue ‘Express Interest’ button in the UNGM tender notice, the full UNICEF e-submission system instructions to bidders document (including instructions on how to access the tender documents and submit an Offer) will be automatically emailed to the ‘contact persons’ included in your UNGM registration.  Alternatively, the full UNICEF e-submission system instructions to bidders document is publicly available on the UNICEF supply internet pages here: https://www.unicef.org/supply/index_procurement_policies.html

In the tender management site, if you navigate to the documents tab and opt in to confirm your intention to submit a Bid – you will then see the mandatory placeholders for documents that must be attached prior to submitting your Offer (you will also see if there are any mandatory questionnaires to complete). As such, you are recommended to `opt in’ well before the submission deadline so you are clear exactly what documents are required to be uploaded prior to completing your submission.

Please note that in order to access the tender documentation through UNICEF’s e-submissions system, vendors must: (i) be registered with UNICEF in UNGM as a company/NGO; (ii) have successfully completed all mandatory information currently required by UNGM when registering.

Please ensure that any files submitted as part of your Bid are not corrupt or damaged in any way.  Please exercise particular caution when using compressed files.  Any corrupt or damaged files may lead to your Bid being invalidated. 

All vendors are strongly recommended to regularly log in to the UNICEF e-submissions system to check for any deadline extensions, new clarifications, new correspondence or updated tender documents relating to this tender.

Should you have any questions to the RFP, please submit your queries to Puntita Sookchareon at [email protected] with cc to  [email protected]  and  [email protected] and [email protected] no later than 18 January 2021 – so that all queries could be clarified and circulated to all bidder before the deadline.

We look forward to receiving your proposals within a given timeline.

Best regards,

UNICEF Supply Team