The Pedestrian First Zambia project aims to promote stronger leadership in the public and the private sector to advocate for more pedestrian/bicycle/wheelchair safe infrastructure throughout Zambia. It also aims to change attitudes and priorities toward non-motorized transport (NMT). Enhancing walkability in Zambia will contribute to the achievement of the SDGs reducing inequalities amongst road users, enhancing liveable cities, decreasing air pollution and improving access to clean energy and wellbeing for a healthier population. Safe walking and cycling infrastructure, not only will decrease the cost of transport of the disadvantaged but also, it will, in turn, improve people’s health and have positive benefits on economic productivity. The project will also be a catalyst for converting Lusaka into a liveable city that will encourage business investment, especially in the tertiary and service sectors, and contribute to reduced carbon emissions. Ultimately, this will contribute towards transforming Zambia into a nation of healthy and productive people as outlined in the 2017-2021 7NDP.