The global COVID-19 crisis triggered major changes across societies around the world disrupting the way we live and conduct business. Across Europe the measures and restrictions enforced due to the pandemic have led to sudden changes in many paradigms paving the way for new business models and market exchanges. This dramatic disruption has accelerated some socio-economic trends, which were visible before the COVID-19 crisis, such as the adoption of sophisticated technology and data solutions to facilitate human-centred, people-smart and sustainable operation models; the incorporation of sustainability and climate mitigation as non-negotiable principles of operating and doing businesses and last but not least, relying on smart data evidence-based solutions to guide decision making for optimal commercial and sustainability performance. Through the design of a dynamic technological solution (platform) for knowledge-transfer and experience exchange made available to a network of tourism SME clusters across five countries, this project will demonstrate how digitalisation can accelerate innovation and uptake of new sustainability solutions in a sector that is built up mostly of small enterprises with limited resources for new knowledge acquisition. In this context of multiple constraints, technology can help to optimise the flow of knowledge and sharing of best practices so that more clusters of tourism SMEs can adopt new commercial and sustainable practices as well as restore the market power and positive impact of the tourism sector. By combining expertise in cutting-edge and cost-efficient technological solutions and the most up-to-date findings from tourism and technological related disciplines, this project will propose a solution for knowledge transfer and adoption of innovation that can facilitate a desired transition towards maximum value and minimum footprint business models in the tourism sector.