TERMS OF REFERENCE FOR INSTITUTIONAL CONTRACT

Title of the assignment

Building awareness among iodized salt producers, process food producers, animal food producers, retailers and wholesalers about benefits of iodized salt and new dimension of new salt act

Purpose

To build awareness among different categories of stakeholders involved in using of iodized salt in different purposes (process food, animal feeds), trading of edible iodized salt (retailers and wholesalers) in low performing districts about benefits of iodized salt and new dimension of new salt act

• Develop video documentary on New Salt Act highlighting the new issues within the new salt act.
• Develop animated TVC highlighting importance of iodized salt, source of iodized salt and accessibility and current consumption status
• Design and organize awareness campaign for process food producers and animal food producers at least four batches (agency should apply creativity to ensure participants can keep messages with them)
• Design and organize awareness campaign for retailers and wholesalers at least 10 low performing districts (agency should apply creativity to ensure participants can understand and keep messages with them)

Location

• Dhaka; Most of the process food and animal food factories located at Dhaka very few (2-3) are located at Gazipur, Narayanganj and Chattogram;
• 10 low performing districts in terms of low consumption of adequately iodized salt (MICS district data 2019 unpublished) (Cox’s Bazar, Bandarban, Madaripur, Naogaon, Nator, Kurigram, Nilphamari, Gopalganj, Bhola and Narail)

Estimated Duration

12 months from the starting date of the contract

Reporting to Technical Supervisor of this assignment

Nutrition Officer, Nutrition Section

1. Background

The National Micronutrient Survey 2011-2012 reported that  the national estimate of the usage of iodized salt (≥5 ppm) at the household level was 80.3%, which was generally similar to the estimate in the preceding National IDD/USI Survey 2004-5 (81.4%). 57.6% of the households used adequately iodized salt (≥15 ppm), which was a slight improvement from the 2004-5 estimate (51.2%). At national level still 40% school age children are suffering with iodine deficiency. The deficiency of iodine is higher among the poorest and poor strata of the population which are still consuming open salt. Recent Multiple Indicator Cluster Survey 2019 (MICS 2019) informed that  58% of the households used adequately iodized salt (≥15 ppm), which was a no improvement from the 2011-2012 estimate (57.6%). The major issues with salt iodization program is gaps in existing salt act and poor implementation, which unable to ensure adequately iodized salt for all population.

To ensure quality iodized salt for all, the government is mandated to implement the Iodine Deficiency Disease Prevention Law 1989, Regulation of Salt Law 1994 and the Bangladesh Standards and Testing Institution (BSTI) Ordinance 1985. However, enforcement of legislation remains a continuous challenge for the USI project. There are also limitations of the existing salt law that does not support achieving USI objectives. In Bangladesh, the existing salt legislation guides the iodization of salt, but does not emphasize that all salt within the scope of the legislation must be iodized. Within the salt market in Bangladesh, open salt is sold for animal feeds, however it is also purchased for human consumption due to its low price. The price differences between packet iodized salt and open non-iodized salt for animal feed from the traditional mills is 2-3 Bangladeshi taka (<1 cent) per kg. The price difference is more if the iodized salt produced in vacuum or mechanical factories ranging from 15-20 Bangladeshi Taka (BDT) (18 cents) per kg. As such, if the salt used for animal feeds is not covered under the existing legislation, it is difficult to control leakage of non-iodized salt in the iodized salt market. Similarly, to prevent the leakage of other types of non-iodized salt, including industrial salt, in the iodized edible salt market with low price, the GoB should increase focus on a clear demarcation in policy for selling and transportation of industrial salt. Considering all these factors, the GoB prioritized the following key revisions in the new salt law with an emphasis on stopping the trade of open salt in the edible salt market:

• Inhibit selling of open salt
• Increase in penalties  for iodized salt producers, retailers and wholesalers to strengthen legislative enforcement
• Clear implementation procedure and
• Inclusion of salt used for processed foods and animal feeds

The New Salt Act has been submitted to the Parliament and the Parliament Committee reviewed and revised the New Salt Act and placed to the Parliament for endorsement. It is expected that the New Salt Act will be endorsed during the Parliament session in June 2021.

According to the National Micronutrient Survey 2011-12, the estimate of household consumption of “brand” salt was 75.8% at the national level. Around 30% of the rural households consumed “open” salt and the consumption of “open” salt was 37% in the “poorest” households. In addition, the high price is the key reason for households’ decision to not buy branded or packet salt. In the survey, 83.9% of the household respondents mentioned that the reason for not taking salt packets was that it was “too expensive”. Another important reason was that one “cannot buy it in a small amount”, which was mentioned by approximately one-fourth of household respondents (23.9%), the available smallest packet size is 500 gms. The price for packet salt per kg varies depend on quality of salt 10.60 BDT to 37.00 BDT.

When the New Salt Act will be endorse, it is important to build awareness on new dimension of the new salt act to the processed food producers and animal feed producers, those are new target population to ensure that they are using iodized salt. Around 13+ food industries are producing and marketing processed foods in Bangladesh, mostly located at Dhaka, Narayanganj, Gazipur and Chattogram. (see list of food industries in Bangladesh in Annex 1). Around 30 animal feed producing industries are in Bangladesh (See Annex 2). These two categories industries are now supposed to use iodized salt as per the  New Salt Act. Therefore, building awareness among them is important for salt act implementation.

New Salt Act is containing new clauses for salt producers, scope of work for improving salt sector, clause for retailers and wholesalers. New Salt Act also providing guidance on the presentation of the product, inhibit selling of open salt and increased penalties. Therefore, it is important to build awareness about all issue mentioned in the New Salt Act among wholesalers and retailers. The awareness program will target to reach 10 low performing districts as per current district level  data on HHs consumption of Adequately iodized salt from MICS 2019 (unpublished only this indicator).

salt producers will be targeted to aware about new dimension New Salt Act through attending dissemination event at national and subnational level and also through regular quarterly review meeting organized by BSCIC supported by Nutrition International in eight salt zones.

2. Objectives, Purpose and Expected Results

Objective:

Increase awareness among process food producers, animal food producers, retailers and wholesalers about benefits of iodized salt and new dimension of new salt act

Purposes:

Selected agency will be responsible to organize orientation/awareness program for the process food producers, animal feeds producers in Bangladesh about benefits of iodized salt and new dimension of new salt act by Q1 2021

Selected agency will be responsible for organizing orientation/awareness program for the retailers and wholesalers in 10 low performing districts about benefits of iodized salt and new dimension of new salt act by Q1 2021

Expected Outcomes:

From the agency:

• Developed video documentary on New Salt Act highlighting the new issues within the new salt act.
• Developed animated TVC highlighting importance of iodized salt, source of iodized salt and accessibility and current consumption status
• Selected agency will organize 04 or more orientation/ awareness program for the process food producers and animal feeds producers in Bangladesh by Q1 2022
• Selected agency will ensure that process food producers and animal feeds producers have organised orientation program for their staffs using the videos developed by Agency
• Selected agency will organize orientation/ awareness programs for the retailers and wholesalers covering 10 selected low performing districts in Bangladesh by Q1 2022

From the participants: Agency will come out with the proposal to measure following outcomes from the program participants

• Process food producers and animal feeds producers will be able to recall key messages learn from the awareness program
• Process food producers and animal feeds producers will be able to mention about their roles and responsibilities to comply the new salt act
• Retailers and wholesalers of selected 10 districts will be able to recall key messages learn from the awareness program
• Retailers and wholesalers of selected 10 districts will be able to mention their roles and responsibilities to comply the new salt act

3. Description of Assignment

Agency will be responsible to design awareness program on the benefits of Iodized salt. The scope of the assignment of this TOR is:

• Develop video documentary on New Salt Act highlighting the new issues within the new salt act.
• Develop animated TVC highlighting importance of iodized salt, source of iodized salt and accessibility and current consumption status
• Design and organize awareness campaign for process food producers and animal food producers at least four batches (agency should apply creativity to ensure participants can keep messages with them)
• Design and organize awareness campaign for retailers and wholesalers at least 10 low performing districts (agency should apply creativity to ensure participants can understand and keep messages with them)

Agency will conform to the following advice in the development and implementation of the awareness campaign on iodized salt and new dimension of the salt act. 

• Establish Co-ordinator and Co-coordinator from Ministry of Industries/BSCIC to get all relevant supports
• Establish coordination with BSCIC and Miller Association
• Conduct a landscape assessment to map stakeholders, including producers, wholesalers and retailers and verify with BSCIC and Ministry of Industries
• Ensure invitation for the participants from GOB Ministry
• Ensure Chief guest and special guests from Ministry of Industries and BSCIC
• Ensure resource persons from Ministry and BSCIC
• Videos scripts and videos need to be approved by ministry for finalization. There should be one short meeting with ministry of industries and BSCIC
• Training modules should be approved by Ministry of Industries. UNICEF will facilitate approval
• Agency should conduct one stakeholder’s consensus workshop to finalize the message for awareness campaign, video documentary and TVC
• Agency will be developed IEC materials for use in awareness campaign program

Major Tasks and Responsibilities:

End Product/deliverables

Time frame

1. Prepare and submit Inception report

Inception Report

2weeks

1. Stakeholders mapping in connection with this assignment
2. Develop video documentary on New Salt Act highlighting the new issues within the new salt act.

Report of stakeholders mapping

Final TVC video documentary that incorporates/addresses all review comments and feedbacks.

3 weeks simultaneously with task 3 and 4

3 months

1. Develop animated TVC highlighting importance of iodized salt, source of iodized salt and accessibility and current consumption status

Final animated TVC that incorporates/addresses all review comments and feedbacks

1. Design and organize awareness program for process food producers and animal food producers at least four batches

Completed four batch orientation and report submitted

3 months

1. Design and organize awareness campaign for retailers and wholesalers at least 10 low performing districts

Completed awareness campaign in 10 low performing districts and report submitted

4 months

Total Project should be completed by 10 months +(42 weeks)

4. Deliverables

• Stakeholder mapping
• TVC and Documentary approved by UNICEF and GOB
• Approved design of orientation program with IEC materials for process food producers and animal feeds producers by UNICEF and GOB
• Approved design of orientation modules for retailers and wholesalers and IEC materials by UNICEF and GOB

5. Reporting requirements

• Inception Report within 2 weeks of signing the contract;
• Progress Reports in each month;
• Minutes of Meetings within 2 days after the meetings;
• Workshop report within 10 days of each workshops;
• Technical Reports on a quarterly basis;
• Draft Final Report within 2 weeks of completion of the assignment
• Final Report within 2 weeks of receipt of comments by UNICEF technical supervisor;

6. Payment Schedule

• 30% of total fee upon submission of the inception report;
• 20% on submission final Video documentary and TVC
• 20% of total fee on submission of orientation report of process food and animal feeds producers
• 30% of total fee on submission and approval of final report;

7. Qualification requirement of the company/institution/organization

• Qualified advertising/ multimedia production agency with proven experience of at least 5 years’ in production of creative materials for both television and radio, social media
• Team leader and key members must have qualification at least Master’s in communication or relevant subject and at least 8 yrs experiences in relation to strategic communication design, electronic and print media, research and evaluation.
• Expert/specialized at brand, message and script development must be in the team
• Proven experience at least 10 years with social communication/marketing and social norms changes communication for behavioural and social change program.
• Demonstrated experience of developing and implementing similar communication campaign strategies on child rights issues with Government, UN or any other development partners

GENERAL CONDITIONS: PROCEDURES AND LOGISTICS

Policies both parties should be aware of:

i.          The institutional Contractor will be responsible for all support required to complete the assignment

including accommodation, meals, transportation, and tools of trade (including computers);

ii.         Office space will be provided by UNICEF for use during the evaluation and UNICEF premises will be available for the meetings and consultations;

iii.         The institutional Contractor company will not be entitled to the use of UNICEF transportation;

iv.        No contract related activities may commence unless the contract is signed and received by both parties.

vi.        Institutions or their staff will not have supervisory responsibilities or authority on UNICEF budget; and,

Policy both parties should be aware of:

• Members of the contracting company are not entitled to payment of overtime.  All remuneration must be within the contract agreement.
• No contract may commence unless the contract is signed by both UNICEF and the Contractor.
• No member of the contracting company may travel prior to contract signature.
• Members of the Institutional contractor company will not have supervisory responsibilities or authority on UNICEF budget.
• No additional payment request beyond the approved budget will be authorized by UNICEF.

Annex 1: List of some food industries in Bangladesh

1. Square Food & Beverage Ltd. (SFBL)
2. Akij Food and Beverage Ltd. (AFBL) (Dhaka)
3. Partex Beverage Ltd.(Dhaka)
4. PRAN Foods Ltd. (Dhaka)
5. ACI Foods Ltd. (HQ Dhaka)
6. IFAD Multi Products Ltd.(Dhaka)
7. Fu-Wang Foods Ltd.(Dhaka)
8. Ilana Limited (Dhaka)
9. Grameen Danone Foods Limited (Dhaka)
10. Banga Bakers Limited (Dhaka)
11. Well Food Limited (Chattogram)
12. Danish Food Limited (Dhaka)
13. Hashem Foods Limited (Dhaka)
14. Meghna Noodles and Biscuits Factory Limited (Dhaka)
15. Agriculture Marketing Company Limited (Dhaka)
16. Cocola Food Products Limited (Gazipur)
17. Hashem Foods Limited (Narayanganj)
18. Bombay Sweets & Co. Ltd. (Dhaka)
19. Ispahani Foods Limited (Dhaka)
20. Olympic Food Industries (Dhaka)

Annex 2: List of Feed Mills in Bangladesh

1.Agata Feed Mills Ltd
Address: Rupayan Trade Center, (15th floor), 114, kazi Nazrul Islam Avenue, Bangla Motor, Dhaka-1000, Bangladesh 

Phone:+88 02 9143585
Email: :info@agatafeedmill.com
Web: www.agatafeedmill.com

2.Bengal Feed & Fisheries Ltd 
Address:75 Gulshan Avenue, Gulshan 1, Dhaka-1212, Bangladesh
Phone:+880 2 9888248
Email:[email protected]
Web:bffl.bengalgroup.com
FB:https://www.facebook.com/bengalfeedfisheries/

3.Aman Feed Ltd
Address:2 Ishakha Avenue, Sector # 6, Uttara, Dhaka–1230, Bangladesh.
Phone:+88 02 7911691-3, +88 02 7911016, 8962297
Email:  [email protected]
Web:http://amanfeed.com
FB:https://www.facebook.com/Aman-Feed-Limited-1550317575221632/

4.Dhaka Multi Feeds Ltd
Address: House # 46 (2nd Floor), Road # 11,Sector # 04, Uttara, Dhaka-1230, Bangladesh.
Phone: +880 1975 040102
Email: dhakamultifeed[at]gmail.com
Web: www.dhakamultifeed.com
FB:https://www.facebook.com/dhakamulti/

5.Euro Feed LTD
Address:304, Tejgaon Industrial Area, Dhaka – 1208, Bangladesh
Phone: 02-9830915-18
Web:  www.eongroup.net.bd
FB:https://www.facebook.com/Euro-Green-Agro-Ltd-117194302306721/

6.AG Agro Industries Ltd.
Address: 76, Mohakhali C/A,Bir Uttam A.K. Khandakar Road,Dhaka – 1213
Phone:+880-2-9857864, +8801755547962,+8801755649092,+8801755547981
Email:  [email protected]
Web: www.agagro.com
FB:https://www.facebook.com/agagrofoods/

7.Aleya Feeds Ltd
Address:Aleya Feeds Ltd,Baniarchala, Bagherbazar, Gazipur.
Mob : +8801755632006, IP Phone : 09614500056
Email : aleyafeed.incharge[at]gmail.com
Web: http://aleya-bd.com/

8.Aftab Feed Products Ltd
Address:slam Chamber (12th Floor), 125/A Motijheel C/A, Dhaka-1000, Bangladesh.
Phone : +88-02-9569092, +88-02-9568903, +88-02-9565794,
Fax : +88-02-9566306
E-mail : [email protected]: https://www.facebook.com/aftabfeedproducts/
Website : www.abflbd.com

9.Lily Feeds (Fish Feed, Poultry Feed)
Address:The Aristocrat Agro Ltd. Gulshan 1, Dhaka, Bangladesh.
Phone:+88-02-9888304 (Support)
Web:www.thearistocratgroup.com
FB:https://www.facebook.com/forrajerafeedstore0/

10.Unique Hatchery & Feeds Ltd
Address: Fresh Villa,House # 15, Road # 34,Gulshan-1, Dhaka-1212, Bangladesh.
Phone: +880-2-9887545, 9889490, 9884791
E-mail: [email protected]
Web: www.meghnagroup.biz
FB: https://www.facebook.com/MeghnaGroupofIndustriesMGI

11.Saudi Bangla Fish Feed Ltd
Address: SABINCO Building, 3rd Floor,Plot # 79, Nikunja – 2, Joarshahara C/A,Dhaka – 1229, Bangladesh.
Phone:  +88 02 8900858
Email : [email protected]
Website : www.sbfflbd.com
FB: https://www.facebook.com/groups/355910664768880/

12.National Feed Mill Ltd 
Address: House # 20/B, Road # 14, Sector# 4, Dhaka – 1230, Bangladesh.
Email : [email protected]
Phone : +88 02 8950643, 8950376, 8956783, 04476801366
Phone : 02-896-0746 (share division)
Website : www.nationalgroup-bd.com
FB: https://www.facebook.com/National-feed-mill-limited-609810836020008/

13.Sunny Feeds Limited
Address: House # 15/A, Road # 5, Block # F,Banani, Dhaka – 1213, Bangladesh.
Phone : +88 02 9859054, 01713-144699
Email : [email protected]

14.Lion Feeds Limited
Address:55/1, VIP Tower (2nd floor),VIP Road, Naya Paltan, Dhaka – 1000, Bangladesh.
Phone : +88 02 9360137 / 8352812
FB:https://www.facebook.com/Lion-Feeds-Limited-236102670373193/

15.Popular Poultry & Fish Feeds Ltd 
Address:Flat A8, House 2/2, Block # A, Iqbal road, Asad Gate, Mohammadpur, Dhaka – 1207, Bangladesh.
Phone : +88 01718 659376, +88 01818319816
Email : [email protected]
FB: https://www.facebook.com/Popular-Poultry-Fish-Feeds-Ltd-327932110708656/

16.Paragon Group
Address:5 Mohakhali C/A, Dhaka-1212, Bangladesh.
Phone:+88 02 9882107-8 Ext. 102, 103
Web:http://paragongroup-bd.com/
FB:https://www.facebook.com/paragongroup.bd/

17.Quality Feeds Limited
Address:House 14, Road 7, Sector 4, Uttara,Dhaka-1230, Bangladesh.
Phone : +88 02 58956024, +88 02 8920989
Mobile : +8801711-567016
Email : [email protected]
FB: https://www.facebook.com/qualityfeedltd/

18.Provita Feed Ltd.

19.Kazi Farms Limited.

20.Nourish Poultry & Hatchery Ltd.
 

21.Feed Mill (broiler, layer and fish feeds), Hatchery (Day Old Chicks (DOC)) and total poultry farm in Bangladesh.
Contact Address :
House # 39, Sonargaon Janapath Road,
Sector # 07, Uttara,
Dhaka-1230, Bangladesh.
Phone : +88 02 7913023-27, +88 02 7911468
Web address : www.nourish-poultry.com

22.Suguna Food and Feeds Bangladesh Private Ltd.

23.Agrotech Feeds Ltd. / AR Animal Health Ltd.

24.Advanced Poultry & Fish Feeds Ltd. (Poultry (including Turkey Feed), Fish & Cattle

feeds)

25.United Feeds Ltd.

26.Agro Industrial Trust (AIT) (Poultry, Fish, Cattle Feed)

27.Aleya Feeds Ltd.

28.M. M. Agha Limited

29.BRAC Feed Mills