BACKGROUND

Local and imported cases of COVID-19 continue to be reported by the Ministry of Health (MOH) in Malaysia. The World Health Organization (WHO) Representative Office to Malaysia, Brunei Darussalam and Singapore provides technical support to the Government’s whole-of-society approach in responding to the COVID-19 pandemic. Risk communication and community engagement is integral in the response as we face continuing and new challenges in 2021 including the rollout of COVID-19 vaccines and pandemic fatigue. Social listening is important to understand the key concerns, misinformation, disinformation, rumours and sentiments related to issues on COVID-19 in Malaysia. WHO will be working closely with MOH on social listening and sentiment analysis and provide detailed weekly reports to support decision-making.

PURPOSE/SPECIFIC OBJECTIVE OF THE ACTIVITY

The purpose of this APW is to support online social listening and sentiment analysis on key concerns related to issues on COVID-19 in Malaysia. A weekly report will also be provided based on the analysis and trends.

DESCRIPTION OF ACTIVITIES TO BE CARRIED OUT

Provide detailed weekly reports to support decision-making

METHODS TO CARRY OUT THE ACTIVITY

Under the guidance and supervision of the WHO Malaysia Country Office, the APW partner will provide the following deliverables:

• • Weekly reports covering social media and online search in English and Malay with findings on key public interest, concerns and questions, public sentiments, knowledge gaps, and rumours and misinformation
• • Weekly presentations to WHO Incident Management Team on report findings for a 12-week pilot
• • Weekly rumours and misinformation content updates
• • Bi-annual analysis reports of longer-term trends including ad-hoc audience and network analysis covering social media and online search in English and Malay
• • Access to online Tableau dashboard showing regularly updated data

QUALIFICATIONS & EXPERIENCE

EDUCATION

Essential: Institution, organization or a company that can provide requested research and analysis of social media data, with staff/employees who have relevant expertise, qualifications and work experience.

EXPERIENCE

Essential: At least five (5) years of experience in analysing social media data to understand trends in online conversations and public sentiments. Proven experience in providing recommendations based on key findings and messaging for strategic communication with target audiences

Desirable: Previous experience of working with WHO, Ministry of Health and/or other UN agencies or INGOs. Project management and coordination in carrying out surveys.

TECHNICAL SKILLS & KNOWLEDGE

Essential: Data analysis and reporting; Proficiency in social listening data analysis.

Desirable: Familiarity with COVID-19 response and public health issues in Malaysia.

LANGUAGES

Excellent speaking, reading and writing knowledge of English and Bahasa Melayu.

COMPETENCIES

Producing results

Ability to meet deadlines

ADDITIONAL INFORMATION:

Duration of contract is for 6 months

APPLICATIONS

Qualified and interested specialists should submit their CV {for individual contractors} or Company Profile {for institutional applications} and Expression of Interest {cover letter} to the Supply Officer through WP RO UNGM at < [email protected] > by 18 April 2021. 

The cover letter should outline how their experience and qualifications make them a suitable candidate for this position and should include their proposed daily consultancy fee and availability.

Please use Tender Notice No. 125435 as subject to all submission. Only successful candidates will be contacted.