United Kingdom-Belfast: Advertising and marketing services

Search Tenders

Marketing. Media & PR United Kingdom-Belfast: Advertising and marketing services

United Kingdom-Belfast: Advertising and marketing services

Tourism Northern Ireland has announced on 18 Jan 2022 that is accepting bids for the following project: United Kingdom-Belfast: Advertising and marketing services.

The tender will take place in United Kingdom and will cover the Marketing. Media & PR industry.

The value of this project has not been disclosed by the donor and you can apply until Deadline date

After the deadline, Global Database will announce the contract award for United Kingdom-Belfast: Advertising and marketing services. In order to stay up-to-date with this tender and also to receive daily notifications about similar projects, you can subscribe to our newsletter for free.

Bellow you can find more information about the tender description and the bidding procedure.

Location: United Kingdom

General information

Donor:

Tourism Northern Ireland

Industry:

Marketing. Media & PR

Status:

Accepting bids

Timeline

Published:

18 Jan 2022

Deadline:

Not available

Value:

Not available

Contacts

Phone:

+44 2890997001

+44 2890240250

+44 12060600

Email: [email protected]
[email protected]
[email protected]
[email protected]

Description

http://ted.europa.eu/udl?uri=TED:NOTICE:28132-2022:TEXT:EN:HTML&src=0&tabId=2

Voluntary ex ante transparency notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority/entity

I.1)Name and addresses

Official name: Tourism Northern Ireland
Postal address: Linum Chambers, Bedford Square
Town: BELFAST
NUTS code: UKN Northern Ireland
Postal code: BT2 7ES
Country: United Kingdom
E-mail: [email protected]
Internet address(es):
Main address: https://www.tourismni.com/
Address of the buyer profile: https://etendersni.gov.uk/epps

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

General public services

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

ID 2342618 DfE TNI - Advertising and Marketing Services

Reference number: ID 2342618

II.1.2)Main CPV code

79340000 Advertising and marketing services

II.1.3)Type of contract

Services

II.1.4)Short description:

Following a competition advertised in the Official Journal of the EU on 29/09/2019 the Department for the Economy Tourism NI entered into a contract for the supply and delivery of its marketing and associated services, but due to the impact of Covid-19 the level of support required by the tourism industry has been unprecedented and unforeseen at the time of securing the contract. This contract has 8 months remaining on the initial contract period, with 3 x 12 month options to extend. Therefore, Tourism NI requires a variation to the value of the contract to avoid an imminent change in supplier which would incur substantial inconvenience/duplication of cost, and to ensure continuity of service to cover until 16/02/2024. This will allow sufficient time to retender the contract. Tourism NI wishes to increase the value of the contract by £10,500,000 ex VAT (50% of the original contract value), to cover requirements until 16/02/2024.

Tourism NI is relying on the Regulation 72(1)(c) provision as the need for change could not have been foreseen by a “diligent” Department, the changes do not affect the overall nature of the contract or exceed 50% of the value of the original contract value. Covid-19 could not have been predicted; therefore, these increased requirements could not have been foreseen or accounted for when estimating the contract value at the time of tender. The services provided through the contract will remain in line with those specified at the time of going to tender. The proposed change to the estimated contract value does not exceed this threshold.

II.1.6)Information about lots

This contract is divided into lots: yes

II.1.7)Total value of the procurement (excluding VAT)

Value excluding VAT: 21 000 000.00 GBP

II.2)Description

II.2.1)Title:

Strategic and Lead Creative Agency

Lot No: 1

II.2.2)Additional CPV code(s)

79341200 Advertising management services

79341400 Advertising campaign services

79340000 Advertising and marketing services

79341000 Advertising services

II.2.3)Place of performance

NUTS code: UKN Northern Ireland

II.2.4)Description of the procurement:

Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £4m Lot 2: Online Media Services with an estimated contract value of £3m Lot 3: Offline Media Services with an estimated contract value of £6m Lot 4: Design, Marketing and Content Services with an estimated contract value of £8m.

II.2.5)Award criteria

Quality criterion - Name: AC1 Contract Management / Weighting: 8

Quality criterion - Name: AC2 Business Continuity / Weighting: 8

Quality criterion - Name: AC3 Presentation of Marketing Strategy / Weighting: 64

Cost criterion - Name: AC4 Average Hourly Rate / Weighting: 20

II.2.11)Information about options

Options: yes

Description of options:

3 options to extend for periods of 1 year each

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Online Media Services

Lot No: 2

II.2.2)Additional CPV code(s)

79341200 Advertising management services

79341400 Advertising campaign services

79340000 Advertising and marketing services

79341000 Advertising services

II.2.3)Place of performance

NUTS code: UKN Northern Ireland

II.2.4)Description of the procurement:

Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and

delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £4m Lot 2: Online Media Services with an estimated contract value of £3m Lot 3: Offline Media Services with an estimated contract value of £6m Lot 4: Design, Marketing and Content Services with an estimated contract value of £8m.

II.2.5)Award criteria

Quality criterion - Name: AC1 Digital Marketing Strategy / Weighting: 64

Quality criterion - Name: AC2 Contract Management / Weighting: 8

Quality criterion - Name: AC3 Business Continuity / Weighting: 8

Cost criterion - Name: AC4 Average Hourly Rate / Weighting: 20

II.2.11)Information about options

Options: yes

Description of options:

3 options to extend for periods of 1 year each

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Offline Media Services

Lot No: 3

II.2.2)Additional CPV code(s)

79341200 Advertising management services

79341400 Advertising campaign services

79340000 Advertising and marketing services

79341000 Advertising services

II.2.3)Place of performance

NUTS code: UKN Northern Ireland

II.2.4)Description of the procurement:

Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and

II.2.5)Award criteria

Quality criterion - Name: AC1 Offline Media Strategy / Weighting: 48

Quality criterion - Name: AC2 Audience led / Weighting: 16

Quality criterion - Name: AC3 Contract Management / Weighting: 8

Quality criterion - Name: AC4 Business Continuity / Weighting: 8

Cost criterion - Name: AC5 Media Commission Rebate / Weighting: 10

Cost criterion - Name: AC6 Average Hourly Rate / Weighting: 10

II.2.11)Information about options

Options: yes

Description of options:

3 options to extend for periods of 1 year each

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Design, Marketing and Content Services

Lot No: 4

II.2.2)Additional CPV code(s)

79341200 Advertising management services

79341400 Advertising campaign services

79340000 Advertising and marketing services

79341000 Advertising services

II.2.3)Place of performance

NUTS code: UKN Northern Ireland

II.2.4)Description of the procurement:

Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and

II.2.5)Award criteria

Quality criterion - Name: AC1 Content Commissioning / Weighting: 64

Quality criterion - Name: AC2 Contract Management / Weighting: 8

Quality criterion - Name: AC3 Business Continuity / Weighting: 8

Cost criterion - Name: AC4 Hourly Rates / Weighting: 20

II.2.11)Information about options

Options: yes

Description of options:

3 options to extend for periods of 1 year each

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Award of a contract without prior publication of a call for competition in the Official Journal of the European Union in the cases listed below

The procurement falls outside the scope of application of the directive

Explanation:

Regulation 72(1)(c) provision as the need for change could not have been foreseen by a “diligent” Department, the changes do not affect the overall nature of the contract or exceed 50% of the value of the original contract value. Covid-19 could not have been predicted; therefore, these increased requirements could not have been foreseen or accounted for when estimating the contract value at the time of tender. The services provided through the contract will remain in line with those specified at the time of going to tender. The proposed change to the estimated contract value does not exceed this threshold.

IV.1.3)Information about framework agreement

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

Notice number in the OJ S: 2020/S 040-095930

Section V: Award of contract/concession

Contract No: 1

Lot No: 1

Title:

Strategic and Lead Creative Agency

V.2)Award of contract/concession

V.2.1)Date of contract award decision:

20/02/2020

V.2.2)Information about tenders

The contract has been awarded to a group of economic operators: no

V.2.3)Name and address of the contractor/concessionaire

Official name: TRAMWAY INVESTMENT HOLDINGS LIMITED
Postal address: 17 Gilford Road
Town: Dublin
NUTS code: IE Éire / Ireland
Postal code: 4
Country: Ireland
E-mail: [email protected]
Telephone: +44 12060600
Internet address: https://etendersni.gov.uk/epps

The contractor/concessionaire will be an SME: yes

V.2.4)Information on value of the contract/lot/concession (excluding VAT)

Initial estimated total value of the contract/lot/concession: 4 000 000.00 GBP

Total value of the contract/lot/concession: 6 000 000.00 GBP

V.2.5)Information about subcontracting

Section V: Award of contract/concession

Contract No: 2

Lot No: 2

Title:

Online Media Services

V.2)Award of contract/concession

V.2.1)Date of contract award decision:

20/02/2020

V.2.2)Information about tenders

The contract has been awarded to a group of economic operators: no

V.2.3)Name and address of the contractor/concessionaire

Official name: LOUD MOUTH MEDIA LTD
Postal address: Thomas House 14 -16 James Street South
Town: Belfast
NUTS code: UK United Kingdom
Postal code: BT2 7GA
Country: United Kingdom
E-mail: [email protected]
Telephone: +44 2890997001
Internet address: https://etendersni.gov.uk/epps

The contractor/concessionaire will be an SME: yes

V.2.4)Information on value of the contract/lot/concession (excluding VAT)

Initial estimated total value of the contract/lot/concession: 3 000 000.00 GBP

Total value of the contract/lot/concession: 4 500 000.00 GBP

V.2.5)Information about subcontracting

Section V: Award of contract/concession

Contract No: 3

Lot No: 3

Title:

Offline Media Services

V.2)Award of contract/concession

V.2.1)Date of contract award decision:

20/02/2020

V.2.2)Information about tenders

The contract has been awarded to a group of economic operators: no

V.2.3)Name and address of the contractor/concessionaire

Official name: MAMMOTH DESIGN CONSULTANTS LTD
Postal address: 84-94 Great Patrick Street
Town: Belfast
NUTS code: UK United Kingdom
Postal code: BT1 2LU
Country: United Kingdom
E-mail: [email protected]
Telephone: +44 2890240250
Internet address: https://etendersni.gov.uk/epps

The contractor/concessionaire will be an SME: yes

V.2.4)Information on value of the contract/lot/concession (excluding VAT)

Initial estimated total value of the contract/lot/concession: 6 000 000.00 GBP

Total value of the contract/lot/concession: 9 000 000.00 GBP

V.2.5)Information about subcontracting

Section V: Award of contract/concession

Contract No: 4

Lot No: 4

Title:

Design, Marketing and Content Services

V.2)Award of contract/concession

V.2.1)Date of contract award decision:

20/02/2020

V.2.2)Information about tenders

The contract has been awarded to a group of economic operators: no

V.2.3)Name and address of the contractor/concessionaire

The contractor/concessionaire will be an SME: yes

V.2.4)Information on value of the contract/lot/concession (excluding VAT)

Initial estimated total value of the contract/lot/concession: 8 000 000.00 GBP

Total value of the contract/lot/concession: 12 000 000.00 GBP

V.2.5)Information about subcontracting

Section VI: Complementary information

VI.3)Additional information:

The successful contractor’s performance on the contract will be regularly monitored in line with PGN 01/12. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in CPD for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, it may be regarded as an act of grave professional misconduct and they may be issued with a Certificate of Unsatisfactory Performance and the contract may be terminated. The issue of a Certificate of Unsatisfactory Performance will result in the contractor being excluded from all procurement competitions being undertaken by Centres of Procurement Expertise on behalf of bodies covered by the Northern Ireland Procurement Policy for a period of twelve months from the date of issue of the certificate.

VI.4)Procedures for review

VI.4.1)Review body

Official name: The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended.
Town: Belfast
Country: United Kingdom

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

CPD complied with the Public Contracts Regulations 2015 (as amended) and incorporated a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of contract was communicated to tenderers. That notification provided full information on the award decision. This provided time for the unsuccessful tenderers to challenge the award decision before the contract was entered into.

VI.5)Date of dispatch of this notice:

13/01/2022

Featured tenders