Planning and Buying of Digital Advertising Space for the European Parliament

The purpose of this tender is for media planning, buying of advertising space, execution of the media plan, production/adjustment of adverts, monitoring and evaluation of campaigns.

Alternatively, the media plan could be fully or partially provided by the European Parliament, and the contractor will be in charge of its execution. Media buying services also include negotiation on behalf of the European Parliament, pre-booking and purchase of media space.

The European Parliament is active on a dozen social media platforms including:

Facebook; Twitter; LinkedIn; Instagram; Flickr; YouTube; Snapchat; Spotify; Reddit; Pinterest; Direct Messaging services.

The European Parliament may need to advertise on:

• one or several of the above-mentioned platforms;

• online media, news portals, specialised websites, etc;

• national social media platforms (e.g., Draugiem in Latvia);

• digital media, platforms and websites which are unknown or not used by Parliament at the time of writing these technical specifications.

The European Parliament requires these needs to be satisfied in some or all EU official languages and for some or all EU Member States, former Member States and various global markets.

The contract potentially covers the seven following types of activities:

1. media planning;

2. media buying;

3. production/adjustment of adverts;

4. media space management and self-service;

5. monitoring;

6. evaluation;

7. strategic/advanced planning.

The contractor can be required to deliver one to seven of these activities each time the European Parliament uses the contract.

With each request to use this contract, the contractor will receive a detailed brief by the European Parliament.

Planning and Buying of Digital Advertising Space for the European Parliament