Destination Canada (DC) is seeking a global agency with expertise in paid media services to become a vital partner, supporting us to undertake the marketing activities that will help Canadian and international travellers discover and explore Canada. The visitor economy is an important contributor to Canadian lives and livelihoods; generating sustainable economic, sociocultural and environmental benefits across our vast land. Simply put, tourism improves the wealth and well-being of all Canadians.

Supporting a strong industry recovery and building toward our longer-term goal requires bold choices focused on the avenues of greatest opportunity for Canada. Embarking on this strategy to deliver on our mandate entails fundamental pivots such as establishing an ongoing role for domestic marketing to inspire Canadians to know and love their country more.

Our strategy requires adjusting our geographic presence and realigning program activities to focus on those audience segments and global partnerships that will be of high-value to Canada. Our strategy also includes a new role for us in destination development that will incite product development and long-term sector investment and enable Canada to compete with other countries like never before.

We are looking for an Agency that shares this vision, a truly global agency with a presence, knowledge, or network in Quebec, the rest of Canada, the US, Mexico, UK, Europe, Australia and Asia.