The overall key objective of this assignment is the following:

• Design and initiate a fundraising campaign with the aim of engaging and attracting potential private and public resources through the African Solidarity Financing Mechanism to respond to the urgent and pressing financing needs that the African countries are facing (vaccines, support to informal/MSME sector, education, fight poverty, help in climate disasters), in line with the Addis Ababa Agenda and the INFF approach. More information about the INFF can be found on inff.org.

In this context, UNDP and UNICEF seek a Consultancy firm to create and roll out an inspiring and engaging resource mobilisation campaign. The fundraising campaign, that will start following the launch of the African Finance Solidarity Mechanism, will build on the identity, content and website developed by another team, in charge of the Awareness campaign for the African Finance Solidarity Mechanism. We are interested in exploring key messages that are linking private and public finance behind socially geared investment projects: “one vaccine-one person”, “one municipality-one bond”. The activation could dovetail with the INFF integrator role towards building a sustainable and resilient future in Africa, visually featuring the potential of the continent in terms of human capital/resources versus current challenges, with solidarity and the Africa Promise, as the Africa We Want, as the core message. The case of Tigray[1] that has set up community based social safety-net systems could be used to picture the idea of a whole of society approach. In 2011, the local government of Tigray, supported by UNICEF, piloted a social cash transfer programme where the community contributed in putting up a pot of money to keep afloat those that were most affected in their region.