The Bureau of External Relations and Advocacy (BERA) is looking to engage a Digital Communications Strategist (full-time consultant), who will be responsible for the following duties and responsibilities:

Manage the strategic growth of global audiences through social media

• Working closely with the Manager, Digital and Online, to determine digital communication goals for reach and engagement through social media
• Develop, implement and evaluate social media plans for major communication projects and campaigns as set forth by the Communications Group’s senior management team
• Ensure the proper and selective use of social media for audience development
• Drive paid advertising campaigns across social media

Continually optimize UNDP’s social media system

• Repeatedly evaluate effectiveness of UNDP’s global portfolio of social media platforms
• Test new and emerging approaches to digital communications
• Systematically modify the composition and use of social media to ensure better user experience and journey
• Recommend and deploy social media tools for strategic and efficient planning and management

Collaborate and facilitate process to create and distribute digital content and assets to achieve global communication objectives

• With communication objectives in mind, work with web editors and communication focal points at headquarters to determine, negotiate and maintain a 12-month editorial calendar for digital communications
• Along with digital editorial, production and technical teams, develop creative content across all digital platforms to build awareness and engagement and achieve strategic priorities
• Seek opportunities and partnerships to promote UNDP and its priorities through social media

Strengthen global practice of digital communications

• Advise personnel at global, regional and local levels on standards and best practices for UNDP digital communications, including social media strategy and content development.
• Provide trainings (both virtual and in-person) and assets to teach skills, impart knowledge and inform on guidelines for effective digital communications especially through social media
• Build capacity of digital communications at all levels through knowledge sharing
• Continually stay informed on latest social media technologies and practices to ensure effectiveness of UNDP’s digital communication network

Perform other duties as needed to ensure the healthy functioning of UNDP’s digital communications ecosystem

Interested applicants can find more details in the UNDP Jobs site via link: https://jobs.undp.org/cj_view_job.cfm?cur_job_id=76518